I’m going to go ahead and post my paper proposal in its entirety since I’ve had so many hits on my other entry. Again, the thumbnail image at the bottom will link to a larger more readable pic.
American public libraries exist to promote self-initiated lifelong learning and to build an informed democracy. Parks, town squares and public libraries are the only public spaces in the United States; spaces free to everyone provided they adhere to basic rules of socially acceptable conduct. Ample public space promotes a healthy community ecology; it facilitates the cross-pollination of ideas and conversations between individuals. How are public libraries to extend this same community building, conversation-facilitating, discourse-enabling paradigm to the virtual world? How do the rules of engagement differ, and what are the challenges, similarities, and differences associated with community building on the social web?
Successfully transforming a physical public space into a public place requires a leap of faith on the part of the administrators who oversee that space, because place-making is user driven. A public space is built with a specific programmatic projection, but the space only becomes place when the patronage re-enforces the programmatic function of the facility though use. This is the appropriation of space. The appropriation of physical space is an instinctive, intuitive, self-organizing activity, taking place both at an individual level and as a collaborative, intuitive effort on the part of multiple participants.
The social web is not actually space. The social web is a self-organizing metaphor for space, a simulation of space, and while the rules of engagement in this virtual space originate in the established context of physical space, they are embedded in a digital mediation which lacks the complexity and intricacies of interface that our physical body has evolved in order to interact with real space. Social web participants create place via their virtual personalities, profiles, or avatars. They customize their profiles in the way we decorate our apartments in the physical world. Efficient place-making then becomes relative to the usability of the particular social web platform; place-making as a practice is reinvented by the social web medium as personality-making. A public library’s place-making potential on the social web lies in enabling and facilitating the creation of patrons’ personalities, not in trying to recreate itself, the library, as a personality. Personality is regularly re-appropriated on the social web when html code is cut and pasted from one personality to another, much the way a skateboarder re-appropriates a set of stairs as a recreational obstacle in the physical world.
A complete paper will further examine personality-making as a place-making practice in virtual architectures, investigate the ways in which physical public libraries can or cannot support these efforts, and anticipate useful programs for virtual public spaces as community-building enterprises in the future. It will present case studies of successes and failures of attempts at community building via social web architectures in public libraries. It will explore best practices for bridging the gap between digitally mediated virtual space and the real, flesh and blood individuals that make physical communities.